Transportation electrification has entered a new phase. The challenge is no longer simply setting ambitious goals. It is designing and implementing programs that translate policy into measurable market impact. Across North America, states and provinces are using incentive programs, infrastructure investments, utility coordination, and long-term market signals to accelerate vehicle adoption, expand charging infrastructure, and unlock private-sector investment. This executive panel and roundtable will bring together leaders from government, industry, utilities, and nonprofit organizations to examine what distinguishes high-performing transportation electrification programs. The discussion will focus on the practical decisions behind successful program design – from incentive structures and funding strategies to implementation, administration, stakeholder engagement, and continuous program improvement. Speakers will share lessons learned from real-world deployment, explore how states can reduce market fragmentation through greater alignment, and discuss how effective program management helps create durable markets by providing long-term certainty for industry, accelerating technology maturation, informing private-sector investment decisions, increasing consumer confidence, and driving adoption that extends beyond direct incentive recipients. The session will combine an executive panel featuring leaders at the forefront of transportation electrification program design and management with an interactive leadership roundtable bringing together representatives from states, utilities, and nonprofit organizations. Designed as a peer-to-peer discussion rather than a traditional conference panel, the session will focus on sharing practical lessons, identifying common challenges, and exploring opportunities to strengthen collaboration across jurisdictions.