​Are we finally within reach of a tipping point where consumers are inclined and empowered to drive the sustainability agenda? ​Hosted by the NYU Stern Center for Sustainable Business, GlobeScan and Sustainable Brands, this convening will explore where consumers are really at, getting beyond the often-outdated myths and conventional wisdom of sustainable consumerism. ​The session will begin with novel research on consumer attitudes, behaviours and purchasing data to establish the facts. We will then hear from leading brand leaders on how they see consumer engagement evolving before opening up the discussion with the full group to ensure an interactive and robust conversation to map out how to better mobilize 8 billion people to live differently and better. ​Additional speakers and final timings to be announced.