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How do we engage consumers on climate-smart food?

Kate Cawley, Founder Veris Strategies and Future Food Movement
Mike Barry, Sustainable Food Business Leader and Future Food Movement Coach
Event by: Future Food Movement
Format
Virtual
Duration
1 hour 30 minutes
Language
English

Virtual

United States

How do we engage consumers on climate-smart food?

Changing our food system is one of the most impactful things we can do to address climate change, create healthy cities, and rebuild biodiversity, and evolved consumer eating habits play a vital role in this transformation. But driving behaviour change is notoriously difficult. Consumer engagement on sustainability issues is roadblocked by a lack of trust and a complex, confusing landscape, meaning that food consumption habits are nowhere near where they need to be in the face of the climate and nature emergency. So, what are the secrets of effectively engaging consumers on a planet friendly diet? How can we address the barriers to change? And what role can those of us in the food industry play to transform mindsets, win hearts and minds and drive change for a future-fit food system? Join Future Food Movement Coach Mike Barry and senior food industry leaders to discuss how we can support consumers to make better food choices through: + diet education + eco-labelling + product development and + telling food stories effectively and confidently.